Marketing information : A strategic guide for business and finance libraries - Diamond, Wendy, 1953; Oppenheim, Michael R. (Binghamton, NY : Haworth Information Press, 2004)
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics
Includes bibliographical references and index
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Keywords: Marketing research -- Handbooks, manuals, etc; Strategic planning -- Handbooks, manuals, etc