Advertising and promotion : an integrated marketing communications perspective 2026-02-15T22:53:29+03:00 DEBUG: VuFind\ILS\Driver\Folio: Token taken from global cache: eyJhbGciOiJIUzI1NiJ9.eyJzdWIiO... - Belch, George E.; Belch, Michael A. (McGraw-Hill/Irwin series in marketing, 2004)