How brands become icons : the principles of cultural branding - Holt, Douglas B. (Boston, Mass. : Harvard Business School Press, 2004)
Includes bibliographical references (p. 245-249) and index
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Keywords: Brand name products; Branding (Marketing); Business names; Culture populaire; Culture populaire; Culturele aspecten; Marketing; Merken; Popular culture; Produit de marque; Produits de marque; Raison sociale; Raison sociale