Marketing management : knowledge and skills - Peter, Jerome Paul.; Donnelly, James Howard (Boston, Mass. [u.a.] : McGraw-Hill/Irwin, 2004)
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Keywords: Lehrbuch; Marketing -- Management; Marketing -- Management -- Case studies; Marketingpolitik / Marketing / Theorie; Marketing -- Case studies -- Management; Marketing -- Management; Marketing -- Management -- Case studies; Marketingmanagement ; SWD-ID: 41689070