Marketing : principles & perspectives 2026-02-15T18:19:32+03:00 DEBUG: VuFind\ILS\Driver\Folio: Token taken from global cache: eyJhbGciOiJIUzI1NiJ9.eyJzdWIiO... - Bearden, William O., 1945-; Ingram, Thomas N.; LaForge, Raymond W. (McGraw-Hill/Irwin series in marketing, 2004)