Blue ocean strategy : how to create uncontested market space and make the competition irrelevant - Kim, W. Chan.; Mauborgne, Renee (Boston, Mass. : Harvard Business School Press, 2005)
Includes bibliographical references and index
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Keywords: Competitivite; Concurrence; Market segmentation; Marktsegmentatie; New products; Produit nouveau; Segmentation du marche; Strategisch management; Produits nouveaux; Segmentation du marche; Guide (Descripteur de forme)