Blue ocean strategy : how to create uncontested market space and make the competition irrelevant - Kim, W. Chan; Mauborgne, Renee (Harvard Business School Press, 2005)
Keywords: Competitivite; Concurrence; Market segmentation; Marktsegmentatie; New products; Produit nouveau; Segmentation du marche; Strategisch management; Produits nouveaux; Guide (Descripteur de forme)