Marketing management : a strategic, decision-making approach 2026-02-16T10:05:17+03:00 DEBUG: VuFind\ILS\Driver\Folio: Token taken from global cache: eyJhbGciOiJIUzI1NiJ9.eyJzdWIiO... - Mullins, John W.; Boyd Harper W.; Walker, Orville C. (McGraw-Hill/Irwin series in marketing, 2005)