Consumer behavior - Schiffman, Leon G.; Kanuk, Leslie Lazar (Upper Saddle River, NJ : Pearson Prentice Hall, 2004)
Includes bibliographical references and indexes
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Keywords: Consommateurs -- Comportement; Consumenten; Consumentengedrag; Consumer behavior; Koopgedrag; Marketing; Motivation research (Marketing); Motivation, Etudes de (Marketing)