eMarketing eXcellence : planning and optimizing your digital marketing - Chaffey, Dave, 1963-; Smith, P. R. (Paul Russell), 1957-; Chartered Institute of Marketing (Amsterdam ; Boston ; London : Butterworth-Heinemann, 2008)
Previous ed.: 2005
Published in association with the Chartered Institute of Marketing
Includes bibliographical references and index
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Keywords: Internet marketing