Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires - Bradburn, Norman M.; Sudman, Seymour; Wansink, Brian (San Francisco : Jossey-Bass, 2004)
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs
Earlier ed. by Sudman and Bradburn with Sudman named first
Includes bibliographical references and index
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Keywords: Questionnaires; Social sciences -- Research; Questionnaires; Enquetes; Methodologie; Onderzoeksmethoden; Sciences sociales -- Recherche; Vragenlijsten