Media literacy - Potter, W. James (Los Angeles ; London : Sage Publications, 2013)
Living in the message-saturated world -- Media literacy approach -- Individual perspective -- Industry perspective on audience -- Children as a special audience -- Development of the mass media industries -- The economic game -- The current picture -- Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Proactive perspective on media effects -- Broadening our perspective on media effects -- Who owns and controls the mass media? -- Privacy -- Piracy -- Violence -- Sports -- Personal strategy for increasing media literacy -- Helping others increase media literacy
Includes bibliographical references (p. R 1-R 20) and index
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Keywords: Media literacy