Advertising and promotion : an integrated marketing communications perspective 2026-02-16T17:28:21+03:00 DEBUG: VuFind\ILS\Driver\Folio: Token taken from global cache: eyJhbGciOiJIUzI1NiJ9.eyJzdWIiO... - Belch, George E.; Belch, Michael A. (McGraw-Hill Irwin, 2009)