Strategic marketing for nonprofit organizations - Andreasen, Alan R., 1934-; Kotler, Philip (Upper Saddle River, NJ : Pearson/Prentice Hall, 2008)
Includes bibliographical references and index
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Keywords: Marketing; Marketingpolitik; Nonprofit organizations -- Marketing; Nonprofit organizations -- Marketing; Nonprofit-Controlling; Nonprofit-Marketing; Nonprofit-Organisation; Nonprofit-Organisation -- Marketing; Nonprofit-Organisation -- Nonprofit-Marketing -- Strategisches Management -- Marketingpolitik -- Nonprofit-Controlling; Strategisches Management; Nonprofit organizations -- Marketing; Nonprofit organizations -- Marketing; Nonprofit-Organisation; Strategisches Management; Marketing ; SWD-ID: 40375894; Nonprofit organizations -- Marketing; Nonprofit-Bereich ; SWD-ID: 41154046; Soziomarketing ; SWD-ID: 41165494; Strategisches Management ; SWD-ID: 41242610