The impact of positioning strategy on marketing performance for mobile phone companies (GSM) in Jordan= أثر إستراتيجيات التموضع على الأداء التسويقي لشركات الإتصالات النقالة في الأردن - Barakat, Shahla Walid; Salim, Fuad al-Shaykh (Amman, Jordan : Amman Arab University,Faculty of Business, Department of Marketing, 2008)
Includes appendices : p. 244-284
Thesis (Ph. D.) in Marketing -Amman Arab University (Amman, Jordan), Faculty of Business, Department of Marketing, 2009
includes bibliographical refrences
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Keywords: Marketing -- Management; Service industries; Target marketing -- Case studies -- Jordan