The impact of relationship marketing on customer retention in the pharmaceutical sector \ - Salhab, Hanadi Akram; Salem, Fuad Al-Sheikh (Amman, Jordan : Amman Arab University, college of business, Departmant of Finance,c2013, 2013)
Includes appendices
Thesis (M.A.)-Amman Arab University (Amman, Jordan), college of business, Departmant of Finance
includes bibliographical refrences
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Keywords: Customer relations -- Data processing; Medicine -- Formulae, reciepts, Prescriptions -- Jordan; Pharmacopoeias -- Marketing -- Jordan