Basic marketing : a global-managerial approach 2026-02-15T18:54:59+03:00 DEBUG: VuFind\ILS\Driver\Folio: Token taken from global cache: eyJhbGciOiJIUzI1NiJ9.eyJzdWIiO... - Perreault, William D.; McCarthy, E. Jerome (McGraw-Hill/Irwin series in marketing, 2005)