Advertising, promotion, and other aspects of integrated marketing communications 2026-02-16T02:34:01+03:00 DEBUG: VuFind\ILS\Driver\Folio: Token taken from global cache: eyJhbGciOiJIUzI1NiJ9.eyJzdWIiO... - Shimp, Terence A.; Andrews, J. Craig (South-Western, 2013)