Marketing management. - Kotler, Philip, 1931-; Keller, Kevin Lane, 1956- (Harlow : Pearson Education, 2012)
Previous edition: 2009
Includes bibliographical references and index
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Keywords: case studies; marketing channels; marketing techniques; Marketing; Marketing; Marketing; Marketing -- Management; Marketing -- Management; Marketingmanagement; Marketingmanagement; Marknadsforing; Strategisch management; Marketing -- Management; Marketing