Maturity Model for Implementing Successful Customer Relationship Management : Case of Saudi Telecom Industry - AL-Rashed, Sara; Riyad Almakki (Riyadh : Al-Imam Muhammad Ibn Saud Islamic University, College of Languages and Translation, Department of English Language and Literature, 2017)
Thesis (M.A.)Imam Muhammad ibn Saud Islamic University, College of Languages and Translation, Department of English Language and Literature
includes bibliographical references
Available in CD.910
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Keywords: Customer relations -- Management; Relationship marketing