Success from the start : business principles for massage therapists - Koerner, Debra (Philadelphia : F.A. Davis Co., 2013)
Defining personal success -- Money matters -- What every therapist must know / Stefanie Ashley -- Navigating the ethics of business -- Your path as an employee -- Your path as an independent contractor -- Your path as an entrepreneur -- Preparing for marketing success -- Filling your practice with clients you want to work with -- Client loyalty : every therapist's pot of gold
Includes bibliographical references and index
1 13
Keywords: Massage -- organization & administration; Career Choice; Marketing of Health Services -- organization & administration; Marketing -- Political aspects; Professional Practice -- organization & administration