APA (7th ed.) Citation

Jolson, M. A. (1978). Marketing management: Integrated text, readings, and cases. Macmillan.

Chicago Style (17th ed.) Citation

Jolson, Marvin A. Marketing Management: Integrated Text, Readings, and Cases. New York: Macmillan, 1978.

MLA (8th ed.) Citation

Jolson, Marvin A. Marketing Management: Integrated Text, Readings, and Cases. Macmillan, 1978.

Warning: These citations may not always be 100% accurate.