APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2005). Applications in basic marketing: Clippings from the popular business press (Second edition.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. Second edition. New York, NY: McGraw-Hill/Irwin, 2005.

MLA (8th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. Second edition. McGraw-Hill/Irwin, 2005.

Warning: These citations may not always be 100% accurate.