Semenik, . R. (2012). Advertising and promotions: An integrated brand approach (Sixth edition.). South-Western/Cengage Learning.
توثيق أسلوب شيكاغو (الطبعة السابعة عشر)Semenik, Richard. Advertising and Promotions: An Integrated Brand Approach. Sixth edition. Mason, Ohio: South-Western/Cengage Learning, 2012.
توثيق جمعية اللغة المعاصرة MLA (الطبعة الثامنة)Semenik, Richard. Advertising and Promotions: An Integrated Brand Approach. Sixth edition. South-Western/Cengage Learning, 2012.
تحذير: قد لا تكون هذه الاستشهادات دائما دقيقة بنسبة 100%.