Kotler, P., Chernev, A., & Keller, K. L. (2022). Marketing management (Sixteenth Edition.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, Alexander Chernev, and Kevin Lane Keller. Marketing Management. Sixteenth Edition. Harllow, England: Pearson, 2022.
MLA (8th ed.) CitationKotler, Philip, et al. Marketing Management. Sixteenth Edition. Pearson, 2022.
Warning: These citations may not always be 100% accurate.