Marketing management : knowledge and skills /

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Bibliographic Details
Main Authors:	Peter, Jerome Paul (Author), Donnelly, James Howard (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. [u.a.] : McGraw-Hill/Irwin, 2004
Edition:	Seven edition
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Lehrbuch Marketing > Management Marketing > Management > Case studies Marketingpolitik / Marketing / Theorie Marketing > Case studies > Management Marketingmanagement ; SWD-ID: 41689070
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