Advertising, promotion, and other aspects of integrated marketing communications /

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Bibliographic Details
Main Authors:	Shimp, Terence A. (Author), Andrews, J. Craig (Author)
Format:	Book
Language:	English
Published:	Australia : South-Western, 2013
Edition:	Ninth edition
Subjects:	Advertising Communication in marketing Direct marketing Sales promotion Advertising. Communication in marketing. Direct marketing. Sales promotion.
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