Services marketing : integrating customer focus across the firm /
"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the fut...
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| المؤلفون الرئيسيون: | , , |
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| التنسيق: | كتاب |
| اللغة: | الإنجليزية |
| منشور في: |
Dubuque :
McGraw-Hill Education,
2018
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| الطبعة: | Seventh edition |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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